I create data-heavy responsive web applications that are easy and fun to use, thereby increasing customer satisfaction and sales while decreasing support costs.
I BELIEVE that products and services have the greatest impact when they resonate with the needs, emotions and intrinsic motivations of its customers and end-users.
TO ACHIEVE an excellent experience for customers and end-users they are in the centre of my process for the creation and delivery of innovative data-heavy responsive web solutions.
I USE design thinking and LeanUX techniques to emphasize with end-users, gather insights by qualitative and quantitative research, create wireflows, prototypes, journey maps and other deliverables and iteratively improve them with the team while we keep on learning.
In charge of all UX related activities in a complete redesign of XpertHR aimed to increase effectiveness, efficiency and satisfaction of use
Research & design for a new data analysis module for Nextens tax filing SAAS
Initiator and UX lead for method selection tool UCDtoolbox
7+ years of experience
Now embedding UX and CX in the core of RBI and responsible for research and design for innovative tax accounting and HR cloud solutions. Before joining RBI I created an online filterable library for UX methods in collaboration with Delft University of Technology.
Obtained UX certification trough UX trainings by the Nielsen Norman Group. Nine courses including Responsiveness, UX Deliverables, LeanUX and Service Blueprinting. In addition I gained two certifications on data visualisation at the Interaction Design Foundation.
Award winning concepts
My work for a chair numeration system for Casala resulted in a Red Dot design award in 2012. Also, my team won the TU Delft Design Challenge in 2010. In 2016, the second version of the chair numeration system Zifra was installed in Westminster Abbey.
MSc. Design for Interaction
Master degree in Design for Interaction from Delft University of Technology (2008-2011) and a Bachelor degree Industrial Design with a minor in User Centered Design from Saxion University of Applied Sciences (2003-2008).
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